I’m a content manager passionate about advancing sustainable urban mobility, people-centric cities and clean renewable energy through relatable content.
My diverse skill set includes content strategy and execution for videos, websites, newsletters, and writing. This allows me to adapt to dynamic environments while ensuring everything remains aligned for more impactful and resonant messaging that connects with the audience.
Managed the research, production and publishing of the Micromobility and Ride Review newsletters.
Each of these newsletters reached 25,000 subscribers weekly and served as a leading news source for policies, regulations, product announcements and industry trends for small electric vehicles.
Produced an educational video series highlighting the J. Craig Venter Institute laboratory’s various energy and design aspects that helped them achieve net zero energy status.
The J. Craig Venter Institute is the first net zero energy laboratory in the United States, located in La Jolla, California.
Currently developing a content strategy by listening to and addressing community needs. This involves engaging with stakeholders, creating educational content on relevant policies and infrastructure, and delivering compelling content that connects to diverse audiences through their preferred channels.
Developed encinitasbikewalk.org, a bike and pedestrian advocacy website that provides education, current and relevant news, an event calendar, active transportation best practices and updates to local regulations and policies.
Managed the full redevelopment of the FoxFury e-commerce website built on WordPress and WooCommerce platforms.
Working cohesively with developers and designers, we aligned SEO-optimized educational content and efficient design with brand guidelines to achieve a 4x increase in targeted website traffic, boost organic search rankings and increase sales conversions.
Produced and distributed educational and promotional content across ridereview.com including blogs, newsletters, website, social media, and community platforms (Linkedin, Instagram, X, YouTube, and Slack).
"A mediocre idea brilliantly told is preferable to a brilliant idea poorly told."
