RESUME

I’m a creative and strategic digital media leader with 15+ years of experience telling stories about people, places, and organizations shaping a more sustainable world. I translate complex design, technical, and sustainability topics into clear, engaging content, integrating multimedia storytelling with data-informed marketing to connect with audiences and drive impact. My work spans video, photography, editorial, and digital strategy across the built and natural environments. Grounded in collaboration, I value diverse perspectives and approach storytelling with humility, clarity, and a commitment to ethical, meaningful narratives.

WORK EXPERIENCE

Micromobility Industries

Encinitas, CA - Remote

Content Lead | Newsletter Manager

08/2022 – 12/2024

Led digital media strategy and educational content creation for two weekly newsletters reaching 25,000 subscribers, translating complex transportation, policy, and sustainability topics into clear, engaging editorial.

Managed end-to-end editorial development and brand identity, including transcription, layout, publishing, and voice consistency across Micromobility.io and RideReview.com.

Directed social media management and campaign distribution across LinkedIn, Instagram, X, and Slack, expanding audience reach and strengthening public engagement.

Oversaw editorial calendars and cross-functional collaboration for conferences, product launches, and global industry events.

Led SEO-driven website content strategy, publishing educational guides and managing an AI-powered EV database, applying analytics and performance optimization to refine content impact.

Served as photo editor and visual lead, curating photography and graphics for digital platforms, live events, and presentations while maintaining structured digital asset management systems.

FoxFury Lighting Solutions

Oceanside, California

Content Marketing Manager | Video Producer

01/2016 – 07/2022

Drove integrated digital media and campaign strategy that increased e-commerce revenue 200% in 14 months across web, email, social, paid media, webinars, and events.

Led multimedia storytelling across video production, photography, and editorial content, translating complex engineering and technical data into accessible educational materials.

Increased targeted traffic by 400% by leading a strategic redevelopment of the e-commerce website and implementing an SEO-driven educational content strategy, while aligning brand and visual identity across all platforms.

Produced webinars, short- and long-form videos, and product guides through full-cycle on-site and field production, including ideation, scripting, filming, editing, motion graphics, and publishing.

Built a centralized digital asset management system to organize video, photography, and marketing content for internal, dealer, and media use.

Leveraged HubSpot CMS/CRM and analytics-driven optimization to design segmented email campaigns and refine content strategy based on performance insights.

Chris Giles Images, LLC

Encinitas, CA – Durango, CO

Owner | Photographer | Video Producer

01/1997 – 01/2016

Spearheaded the creation and growth of a commercial photography and video studio located in Durango, CO and Encinitas, CA., specializing in commercial lifestyle, outdoor adventure, portrait, and architecture photography and educational, brand and corporate videography.

Formulated and executed comprehensive content strategies by leveraging my ability to visualize concept development. This alignment between video and photography projects ensured consistency with the clients’ brand positioning, business goals, and audience needs, while clearly defining each project’s purpose, target audience, and desired outcome.

Cultivated and nurtured strong client relationships through proactive management, honest communication, and exceptional service delivery, which led to successful negotiations, tailored proposals, and consistently high levels of customer satisfaction and repeat business.

Created and maintained content and production calendars to ensure efficient production that adhered to the client’s budget requirements, while enhancing content variety for optimal impact and reach.

Successfully built and managed a streamlined production pipeline, overseeing budgets, project timelines, and resource allocation to ensure high-quality content delivery. Adept at juggling multiple clients and projects simultaneously, demonstrating strong organizational skills, strategic prioritization, and the ability to execute content initiatives efficiently in dynamic environments.

Enhanced client brand identity and messaging through emotionally resonant storytelling, driven by compelling narratives and strong visuals that engaged target audiences, ultimately strengthening brand loyalty and advocacy.

Developed a strong brand identity through consistent messaging, storytelling, and visual aesthetics across all marketing channels. Leveraged strong SEO, social media marketing, and email campaigns to optimize audience engagement and increase organic reach, which resulted in continuous improvement of client quality and increased revenue growth.

EDUCATION & CERTIFICATIONS

Bachelor of Arts, Business and Marketing

Fort Lewis College, Durango, CO

Behavior Change Strategies for Sustainability

UC San Diego – Extended Studies

Part 107 Drone Certification

Federal Aviation Administration (FAA)

CMS, Email Marketing, Reporting Certifications

HubSpot

MISSION-DRIVEN & COMMUNITY WORK

Strong Towns Encinitas Local Conversation

Founder, Content Strategist & Community Organizer

Encinitas Bike Walk

Content strategist, website manager and committee member

San Diego Green Building Council

Video Production

EcoDisctricts

Video Production

American Lung Association

Video Production

TOOLS

Productivity

Microsoft 365, Google Suite, Airtable, Monday.com, Asana, Notion, Slack, Zoom and Loom

Content Production, Editing and Publishing

Adobe Premiere, Adobe After Effects, Adobe Audition, Apple FCPX, Camtasia, YouTube, Wistia and Vimeo

Design

Adobe Express, Adobe Illustrator, Figma

Photography

Adobe Photoshop, Adobe Lightroom

CRM and ESP

Hubspot, Mail Chimp, Memeberful, Tito

Website Development

WordPress, Elementor, HTML5, CSS, Webflow, Contentful

eCommerce

Shopify, WooCommerce

Digital Advertising

Google Ads, Facebook

Analytics

Google Analytics, Hubspot, Search Console

Customer Support

Live Chat

Newsletter Management

Beehiiv, Substack, Feedly